#NEWPHONENEEDSTOKNOW SOCIAL CAMPAIGN

What began as a routine project for the iPhone 12 launch, became a big win for Javelin in 2020. I had an idea to acknowledge a customer’s relationship with their current device rather than focus on the bells and whistles of a new phone. This idea climbed the ladder at AT&T and the project expanded beyond the usual ask into a full video shoot mid-pandemic. We wrote scripts for :30s, hosted them on YouTube and the landing page for our campaign while :15 and :6 second edits were shared on social.

What does your #newphone need to know about you?

ECD: Shane Alderton ACD: Amanda Wallace CWs: Hayden Butler, Amanda Carlson